"The breast operations are just one part of the game and we are not encouraging young girls to have them, just reflecting real life. "If they are having problems with boyfriends or at work, the bimbos can talk through them with a psychiatrist. "If they eat too much chocolate in the game it is bad for their bimbos' bodies and their happiness levels compared to if they eat fruit and vegetables, which reinforces positive healthy eating messages. The missions and goals are morally sound and teach children about the real world. Nicolas Jacquart, the 23-year-old web designer from Tooting, south London, who created it, said: "It is not a bad influence for young children. The creators of Miss Bimbo insist it is "harmless fun". They are easily influenced at that age as to what is cool." "Katie is far too young for that kind of thing and it is irresponsible of the site's creators to be leading young girls astray. Williams, 42, an accountant, said: "I noticed them looking at possible breast operations and facelifts for their bimbos at the game's plastic surgery clinic. Nick Williams, from Shrewsbury, Shropshire, said he was appalled when he saw his daughters Katie, nine, and Sarah, 14, playing the game. One parent said the website's creators were irresponsible. The British version already has nearly 200,000 players, most of whom are girls aged between 9 and 16. In France, where Miss Bimbo's sister website was condemned by dieticians and parents when it began last year, one parent threatened the creators with legal action after his daughter ran up a £100 mobile bill sending texts without his knowledge. He added that the game also posed a financial danger for parents if they did not keep an eye on the texts that were sent. It depends on the background and mindset of the child but the danger is that after playing the game some will then aspire to have breast operations and take diet pills." However, the creators of 'Miss Bimbo' claim it is 'harmless fun.' Nicolas Jacquart, the 23-year-old Web designer from Tooting, south London, who created it was quoted in the Daily Mail as saying. "Children's innocence should be protected as far as possible. Then the game becomes a hazard and a menace. "But the danger is that a nine-year-old fails to appreciate the irony and sees the bimbo as a cool role model. He said: "It is one thing if a child recognises it as a silly and stupid game. They are given missions, including securing plastic surgery at the game's clinic to give their dolls bigger breasts, and they have to keep her at her target weight with diet pills.Īlthough it is free to play, when the contestants run out of virtual cash they have to send text messages costing £1.50 each or use PayPal to top up their accounts.īill Hibberd, of parents' rights group Parentkind, said the game sent a dangerous message to young girls. They compete against other players to earn "bimbo" dollars so they can dress her in sexy outfits and take her clubbing. Children are given a naked virtual character to look after. ↑ "Miss Bimbo' website draws ire, even without diet pills".↑ "Parents concerned about Miss Bimbo game"."Internet Miss Bimbo game for girls attacked by parents". "Miss Bimbo website promotes extreme diets and surgery to 9-year-olds". ↑ "Bimbo Game 'Fuels Pressure On Youth".↑ "J's 1UP Blog: Ma Bimbo/Miss Bimbo".There is currently an alternative website called Like A Fashionista, owned by Beemoov, which is almost identical to the former Miss Bimbo website. Blighty Ltd., the company which owns Miss Bimbo, still has Miss Bimbo on its portfolio list of sites as of February 2015. Traffic to redirects to, which launched on March 1, 2015. ![]() Defenders of the game claim that the criticism is unfair and out of proportion. We have some ideas for new brands, we want to expand Miss Bimbo with social networks.". Jacquart has said that he is working on ways to expand the site and reach out to the media to explain why 75,000 people per day log into the site "without any marketing or ads on the site at all. The site was criticized in much media coverage as promoting the use of cosmetic surgery and crash dieting, encouraging potentially pre-teen players to pursue an 'ideal' body image through such measures as the key to success
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